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Sun Basket in the news

July 9


Sun Basket Raises $15M Up Round as Overall Food Delivery Market Cools

Published Jul 26, 2016

“We started this [Sun Basket] focusing on meal-kits and how we provide an easier more delicious solution,” said Adam Zbar, founder and CEO, Sun Basket. “What we have realized is that we have a built a pretty radical solution in terms of how to create a better more efficient way to bring organic food to people in the U.S.”

Buzz Feed

Here’s What It’s Like to Actually Cook All The Meal Delivery Kits

Published May 1, 2016

Buzzfeed rates Sun Basket the #1 meal kit delivery service with a 10/10 rating - “They nailed it”

Wall Street Journal

Workout Buddies and Work Colleagues

Published August 3, 2015

Learn how Sun Basket CEO Adam Zbar stays healthy and keeps the spirt of competition alive in the office.  Fun fact: The name Sun Basket was inspired by Adam and Tyler’s early-morning “Sun Runs”!

Last fall Mr. Zbar and Sun Basket’s head of branding and user experience, Tyler MacNiven, began Friday sunrise workouts. Mr. MacNiven, 35, won the TV show “The Amazing Race” in 2006.  [They] meet at the Miwok trailhead in the Marin Headlands at 5 a.m. with the goal of reaching the top just as the sun is rising… Mr. Zbar and his fiancée cook Sun Basket meals three times a week. They subscribe to Sun Basket’s Paleo meal plan… Portion control and smarter food choices have led Mr. Zbar to drop to 177 pounds.”

The New York Times

It’s Dinner in a Box. But Are Meal Delivery Kits Cooking? 

Published April 4, 2016

“Devotees of the culinary sensibilities of Northern California can join Sun Basket, where one of its owners, Justine Kelly, the former chef de cuisine at Charles Phan’s Slanted Door in San Francisco, develops the recipes.

She wrote 450 recipes last year, and each month sends out about 150,000 meals like lemongrass- and coriander-crusted pork loin and coconut-almond breakfast smoothies. The price works out to about $11.49 a meal, which she admitted makes it a luxury item for some. But Ms. Kelly said she has friends who aren’t wealthy who use it because the time-cost ratio works in their favor. “Honestly, especially in the Bay Area, it can be cheaper to do a meal kit than shop,” she said.”

Tasting Table

The 5 Best Ways to Get Healthy Food Delivered

Published Oct 3, 2016

“Using 100-percent recycled products is a huge plus, considering how much waste these services can accumulate. Sun Basket is also the first kit to offer a breakfast option and lets you swap a dinner for two morning meals. Fingers crossed other services follow suit with this idea.”


Do Meal Kits Provide Great Taste Along With Convenience?

Published June 2, 2016

“I tried the Salmon in Chraime with Mint couscous and really loved the vibrant flavors. The fish was Wild Alaskan salmon and the sauce was made from pureed tomatoes with a touch of spice, couscous with fresh mint, and a lemon-spiked yogurt sauce with dried sumac sprinkled on top. It was incredibly fresh tasting Moroccan-style food, and introduced me to some new flavor profiles. I was impressed with the quality of the fish and all the ingredients.” - Kathy Gunst (NPR’s Here & Now) 

Listen to the audio review here!

Tasting Table

100 Percent Recyclable Meal Kit Packaging Is Here 

Published Aug 3, 2016

“When Sun Basket’s head of user experience, Tyler MacNiven, found out that ‘90 percent of Sun Basket’s packaging was not being returned and was ending up in a landfill,’ he knew he had to do something about it. The company wanted to offer an easy way for customers to recycle and compost the products at home without sacrificing freshness and quality of food.”


How Losing 50 Pounds Inspired This Entrepreneur to Start a Successful Startup

Published Jan 22, 2016

“"Do you want your 40’s to be good or bad?“ Adam Zbar’s doctor asked pointedly. These words pierced his heart when the doctor told him that all his blood pressure and heart rate were going in the wrong direction. He had just sold his first company, Tap11, to the founders of YouTube. Zbar should be celebrating life instead of fearing it. He had a simple choice to alter the trajectory of his life–change his diet.”

Meal Kit Deliveries Poised for Growth

Published Dec 4, 2015

"If you’re a busy professional, if you’re a busy working mom, busy working dad, busy couple, it’s just the type of thing where you can have the experience where we’re almost like a farmers market in the sky, curated by a great chef,” said Adam Zbar, CEO of meal kit delivery company, Sun Basket.


13 Gift Ideas to Spoil the New (and Likely Tired) Mom in Your Life This Mother’s Day

Published May 2, 2016

“Set up a delivery from Sun Basket and your new parents will have fresh, organic ingredients delivered to their door.”


Sun Basket Gobbles Up $4.5MM in Funding

Published September 17, 2015

“Founded by Adam Zbar and Justine Kelly, the former head chef of the James Beard Award-winning restaurant, Slanted Door, Sun Basket began with the mission to bring Northern California’s healthy food sensibilities to the rest of the country via easy-to-prepare recipes and sustainably sourced, organic ingredients… “We really want this to be something that is easy and enjoyable,” said Zbar. “The beauty of doing farm-to-table is less ingredients is more, and it really focuses on the flavor profile of each one of those ingredients.”

Oprah Winfrey Network

A Roasted Salmon Dish That’s So Good It’s “Upsetting” | Home Made Simple

Published Mar 19, 2016

6 healthy food trends for 2016

Published Jan 6, 2016

“People want to cook fun and delicious meals at home, but many don’t want to spend time searching for recipes and shopping for ingredients. Thanks to this, meal kit services like Blue Apron and Plated saw huge growth last year and 2016 will see it continue to expand. Look for new services that offer solutions for every type of diet, including vegan and paleo, and cater to millennial tastes. New delivery services include the Mark Bittman-curated Purple Carrot, Hello Fresh, One Potato, Sun Basket and Peach Dish, offering Southern-inspired dishes. Phil Lempert, the guru of food predictions, says that 2016 will bring celeb chef-driven meal kits and we’ll see some brands consolidate to create the Amazon of meal kits.”

Buzz Feed

10 Life-Changing Things To Try in April 

Published April 4, 2016

“To save time, I’ve been trying out meal-in-a-box kits (or what a colleague of mine calls “Lego recipes”). There are a ton of options (Blue Apron, Plated, Purple Carrot, and HelloFresh, to name a few), and most of them suffer the same pitfall: insane amounts of packaging, which makes my Earth-loving heart hurt.My favorite box so far is Sun Basket because a) it comes with a return label for you to ship back the box, ice packs, and insulation for reuse; b) it’s an SF-based company that sources produce from West Coast farms (the others are based in NY); and c) the veggie recipes are actually filling, healthy, and INSANELY good.”

San Francisco Chronicle

Six healthy meal-delivery services in the Bay Area

Published Feb 1, 2016

“Another meal kit, this one from former Slanted Door chef Justine Kelly. A few great things about this one: You can customize your meals, first within a category (Paleo, gluten-free, vegetarian, etc.) and then the actual meals. You don’t just get what you get, as is the case with many other meal kits. I opted for baked eggs with tomatoes and pistou, turkey sausage with beet apple salad and walnut vinaigrette, and shrimp with blood orange-jicama salad with salsa verde. “Clean” or not, this is the kind of food I want to be eating. Also great: Each meal’s ingredients come in a paper bag, so there aren’t a million ingredients and individual bags, meaning there’s less waste. And there’s a paid shipping label so you can send back all of the ridiculous packaging that keeps everything fresh and cold. Overall, at $11.50/serving, it’s a winner — possibly my favorite so far of the meal kits I’ve tried.

New Hope Network

Fierce meal kit competition sparks sustainable innovations

Published August 10, 2016

“We went from 10 employees to now 400 employees,” says Sun Basket’s Zbar. “We’ve grown hugely.”

San Francisco Chronicle

Prepped Meal Kits: All You Do is Cook

Published March 27, 2015

“Perhaps the last word on Sun Basket should come from my pal who shared the fish dinner with me one night.  …She pooh-poohed the entire concept of meal kits as too much work and too expensive. But after sitting down to eat, she proclaimed the plate the most delicious meal she’d had in weeks. Convert alert.”

San Francisco Business Times

San Francisco Startup Cooks Up Service that Brings Healthy Food to Your Door

Published May 11, 2015

“There’s a new player in the subscription delivery game that’s combining the convenience with a broader mission: helping people learn to eat and cook healthy, sustainable food.”


10 Food Delivery Services For Every Personality

Published Feb 10, 2016

“For Farm-to-Table Fanatics // Strengths: Offering Paleo, gluten-free, and/or vegetarian options, Sun Basket prides itself on using the freshest, non-GMO produce, sustainably sourced seafood, and pastured meats. The quality of the ingredients truly impressed us! Better yet, the recipes are incredibly flavorful even though they only take 30 minutes. To top it all off, the box comes with a return delivery sticker, so all of the packaging can be returned to the company via USPS. Hooray for offsetting waste!”


7 Ways To Make Healthy Cooking Easier, So You Can Eat Well At Home Too

Published Mar 21, 2016

“Roasting vegetables is a great way to get a lot of fiber with lots of rich, caramelized flavor, and it’s so easy,” says Chef Justine.

San Jose’s Office of Economic Development (OED) 

Sun Basket—The Newest Addition to San Jose’s On-Demand Economy Creates Jobs

Published June 27, 2016

“You may be wondering how these on-demand services are shaping our local economy. San Jose’s newest addition, Sun Basket, has created 225 new full-time jobs with full benefits, and is on track to grow to 300 jobs in the near term. Sun Basket is an e-commerce meal kit subscription service that delivers chef-created recipes with pre- proportioned fresh ingredients to their online subscribers.”

AZ Tech Beat

Farm-to-Table Meal Service Raises $4.5MM

Published October 22, 2015

“Meal delivery service Sun Basket combines two markets — the demand for fresh, non-GMO groceries and the delivery system to provide these items to a customer’s door.”

Food Gal - Carolyn Jung

Test Driving (and Cooking) Sun Basket

Posted June 26, 2015

“When I was invited to try out a free delivery by San Francisco’s Sun Basket, I was swayed to do so by a couple of factors.

First, the recipes for the cooking kits were developed by Justine Kelly, former executive chef at The Slanted Door in San Francisco. Second, the quality of ingredients is impressive. The kits include organic, seasonal ingredients from highly regarded purveyors such as Dirty Girl, Far West Funghi, Water 2 Table, and Marin Sun.”

Seattle Refined

Fine Dining At Home? Easy Peasy Lemon Squeezy

Posted July 1, 2015

“Cooking the meals could not have been simpler or more fun… And the food itself? Well that was a revelation.”

Try Anything Once Culinary

My Review of Sun Basket

Posted July 14, 2015

Video review and unboxing of Sun Basket organic meal service

In Sonnet’s Kitchen

Sun Basket Meal Review

Posted July 20, 2015

“O.M.G. I can honestly tell you that I have NEVER been so impressed with a meal delivery service before!”

Grass Fed Girl

Healthy Dinner Recipes from Sun Basket Delivery

Posted July 21, 2015

“I was so excited to have something to make for dinner that was healthy but still tasty.  I would order this service over and over just to try new recipes and to solve the boredom of weeknight meals.”